Porncaster.net begins offering portable adult video podcasting
Austin, TX - Porncaster.net has begun offering free podcasts of iPod–playable adult videos. The site's video selections, updated daily, represent a wide range of adult content from dozens of third party sites. Porncaster.net plans to launch their pay-per-video service in time for the holiday shopping peak, with subscription service plans available starting with the new year. Users will be able to purchase individual scenes, which average about 15 minutes, and watch them on their iPod or computer via a personalized podcast feed.
"Everyone recognizes that the video iPod is the hottest gift this year. The portable entertainment market is just being created, and we expect to sell alot of videos because of it. We also expect to cause alot of iPods to be purchased," said Porncaster president John Gibson.
Podcastings endless potential for personalization — as evidenced by a pay-per-download model as well as a user preference customization — allows for targeted content delivery that has only been dreamt of by media distributors.
Convenience is also a key factor in Porncasters strategy, saving users the time and frustration involved in acquiring adult content. Porncasting eleminates the common hassles of popups, banner–laden sites and links that seem to go nowhere. A few unscrupulous adult websites have been havens for malicious software, turning off many potential customers. The podcasting model virtually eliminates these problems.
Since the first iPod with video capability was revealled in October of 2005, the enormous future potential for video podcasts has been emphasized by heavy hitters from Steve Jobs to the Washington Post. Porncaster.net represents a much anticipated response to a largely unserved demand for mobile adult videos. There have been audio-only entries into the market, such as Violet Blue's Open Source Sex, but so far video offerings have been sparce, with existing sites offering a limited selection.
Adam Curry, often called the original podcaster, has said, "Porn is just going to be huge. The porn guys are just going holy moly in gratitude for the new market that's opened up to them."
SearchEngineWatch.com reports 5 of the top 10 search terms for Podcast.net, one of the largest podcast lists, are for adult content. Verkata LLC estimates the potential podcast market at 100 million "listeners" and the Washington Post has reported that the U.S. mobile porn market is expected to be about $200 million a year by 2009.
Gibson believes that porncasts are only now taking a substantial place in the market due the previous lack of a proven business model and ambiguous legal standards. "Right now adult audio casts have no real revenue model and video has hardly been tried. Existing sites just kind of hope that people will occasionally stumble across their web site and click on an advertisement. We have designed our service to keep viewers coming back again and again, with faith that legal issues will be settled on the side of First Amendment."
The most outstanding legal question is the possibility of mobile pornography falling into the hands of underaged viewers. Porncaster believes that iPoddable porn is no different than normal digital porn. "By definition, anyone that could put our videos on an iPod has access to a computer, and therefore access to adult content. We intend, as do virtually all webmasters, to do everything we can to prevent transmission to underaged viewers," Gibson said.
Gibson acknowledges that both the potential rewards and risks loom large with adult video podcasting, but as "the market reflects a huge demand and virtually no supply," the launch of Porncaster.net will at the very least help forge a new frontier.